ProVelo Super League

Case Study

The ProVelo Super League is a private equity backed new elite road cycling league co-founded by our 80/20 Director along with Co-Founder Matt Wilson.

An all new National Summer League, the ProVelo Super League is creating a new era for Australian road cycling as we look forward to Brisbane 2032.

We are so proud that this start-up league has been established right here on the Sunshine Coast with our 80/20 team responsible for driving the launch of the league including:

  • Strategy
  • Stakeholder engagement
  • Brand development
  • Creative execution
  • Commercialisation
  • Digital management
  • Event execution